ORGANIZED NOIZE: SLEEPY BROWN (LEFT), RAY MURRAY, AND RICO WADE
Yep, you read right. After two years in the making, the deep-dive documentary on Organized Noize — the DNA of Dungeon Family — is set to debut at SXSW this year and hit Netflix on March 22.
The Art of Organized Noize tells the behind-the-scenes story of the three-man production and songwriting team, Sleepy Brown, Ray Murray, and Rico Wade. As architects of Atlanta’s original hip-hop sound, they discovered OutKast, gave birth to Goodie Mob, and unleashed a whole family of lyrical beasts, singers, and radical thinkers including Big Rube, Cool Breeze, Witchdoctor, Backbone, Lil Will, Mista, and so on.
And the songs they produced became definitive hits for groups such as TLC (“Waterfalls”) and En Vogue (“Don’t Let Go”). Directed by Quincy Jones’ son QDIII and presented by Flavor Unit, the documentary accounts for Organized’s stratospheric rise from the depths of the Dungeon to the top of the industry and the reasons for their eventual slide back to earth. From the looks of the trailer, all the requisite players are included: Andre 3000, Big Boi, Cee Lo, Big Gipp, Joi (First Lady of Dungeon Family) L.A. Reid and Peri “Pebbles” Reid (responsible for Organized Noize’s industry break at LaFace Records), Shanti Das (who worked closely with ONP and DF at LaFace), and Puff Daddy (who directed OutKast’s first video “Player’s Ball”). Then there are those they influenced, an Atlanta lineage that continues to this day through the likes of: Bryan Michael Cox, Ludacris, 2 Chainz, Kane Beats, Metro Boomin and more.
But the documentary also hints at the next phase for the trio — a “second coming” if you will, as Sleepy Brown says in the trailer. Considering the staying power of their legacy, it’s as if they never left.